Tom Dickson on his rise to web fame

No longer is fame reserved for stars of TV. These days, thanks to the internet, anyone can become famous – and the marketing effect on brands can be extraordinary. Below is an interview I conducted with one of the new stars of the Internet, Tom Dickson. Tom utters the catchphrase “Will it blend?” before putting [...]

Cadbury’s continue to cream it

OK so Easter’s been and gone, but this ad is another example of how the Cadbury’s marketing team have upped their game. Apparently Fallon’s follow up to Gorilla isn’t too bad either. Will be tracking that down when I get a sec. What puzzles me slightly about the Creme Egg ads is why they weren’t [...]