Newspapers: the love affair is over

This occurred to me today: No longer do I crave the feel of newspaper between my fingers. No more do I keenly peel open the pages of the red tops for my daily fix of screaming headlines and bitchy, crafted top spin. I’ve even stopped looking forward to a dollop of Sunday tabloid sauce and [...]

Press releases come of age

We sent out our first ’social media news release’ yesterday, for the launch of the ITV2 winter schedule. It’s too early to say whether it’s been a big hit but the feedback internally on the initiative has been really positive. ITV hired WebitPR to distribute programme info and content with their whizzy social media news [...]

Tie my audience down sport

Welcome news that ITV is going to be part of the much anticipated ‘Project Kangaroo’. As well as making 4OD redundant you could argue that it threatens to do the same to much of the content of the other channels’ websites. Even more reason for creating and engaging with communities online. The offering at ITV.com [...]

Two cups of cleverness

A lovely bit of piggybacking here.

Social nets – guess what, content is king (still)

Bebo’s move to offer free content from major broadcasters including the BBC and record labels on a series of media channels makes a lot of sense. The content will be free for Bebo’s 40 million users and content companies will receive 100% of revenues from in-video advertising. To broadcasters and content producers this sends out [...]