I have changed the description of this blog from ‘a blog about TV, the internet and PR’ to ‘A blog about marcoms and the online revolution’ because I am increasingly interested not just in the impact of the internet on TV (which happens to be the industry I work in) but on many aspects of life. As for ditching ‘PR’, I am inclined to concur with Stephen Davies, who has acknowledged that the internet has blurred the lines between PR and marketing so much that both diciplines may as well be called ‘pradvertising’. There’s a land grab going on between PR types with flair for creative communication and marketing types who have strategic brilliance (and budgets) but may be lacking in the creativity department – and it’s fascinating. I have a feeling that this phenomenon is happening all over the place and smart digital agencies are making a fortune while businesses reshuffle their packs. What really matters is that creativity is allowed to flourish – and whether that’s in a marketing or PR department is totally irrelevant, hence my decision to conflate ‘marketing and communications’ into the admitedly rather ugly ‘marcoms’.
Now all we need to do is convince the PR people who still get more excited about a page lead in Any National Paper than a piece on A Relevant Website that maybe they are still barking up the wrong tree and marketing people who think that chucking money at something will see it fly that they are mad.
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