Rabbits – the buzz continues

Well here it is, the most eagerly anticipated advert of 2007. Worth the wait i’d say, though I expect it looks a million times better on a decent sized screen. The genius of these ads is that rather than obsessing about keeping their powder dry and filming on a closed set, the creatives at Fallon [...]

Digital movers and shakers

There have been a few significant digital appointments this week.
Paul Cheesbrough is leaving his post as controller of digital media at the Beeb to become chief information officer for the Telegraph Media Group.
According to the Media Guardian, Cheesbrough left IBM to join the BBC in 2000, where he has led the corporation’s production and [...]