Engage or die (trying)

Below is part of a guest post I wrote for prblogger.com. Click the link at the bottom to be directed to the whole article.
If 2007 is the year of social networking and short form video (think Facebook and Cadbury’s respectively), then 2008 has to be the year of truly creative PR and marketing. Social nets [...]

Palace guard ‘voof’ trumps bonking soho couple

A while ago I coined a new word – ‘voof’ (video spoof)- for entertaining hoax videos that make the headlines. A Belgian agency has come up with their own video ruse. This video of a Buckingham Palace guard appearing to laugh while on duty got loads of coverage yesterday, from the Sun to London Tonight. [...]

It’s all about the moving image

I am going to set up one of those link ‘at a glance’ sections for this blog as I always discover a glut of great links when I am about to get on my bike and hit the road. Anyway, it will look like this:
MSN GO VIDEO MADMicrosoft roll out a new video service across [...]

Something in the air

There is something extraordinary going on. The Cadbury’s ‘gorilla’ vid has spawned a very popular Facebook site. Again, not news. But what is amazing is that this video posted by a random punter bashing his drums in his back garden dressed up as a gorilla has been commented on by 72 people at the last [...]

Facebook tops the blah blah blah….

Well slap my thigh and call me New Media Curious, Facebook has overtaken MySpace as The UK’s Most Popular Social Network. I can’t think of a less surpsrising bit of news but hey I guess it’s still news.
More interesting (and slightly surprising) is that MySpace fails to make the top 10 of fastest-growing sites, with [...]